1. Introduction

Welcome to ChickenRoadGamee.co.uk (referred to as “we,” “our,” or “the Site”). We know that privacy is essential for players, parents and partners who visit to learn more about chciken road game uk and its community. This Privacy Policy explains what personal information we collect, how we use it, the limited circumstances in which we may share it, and the rights you have under the UK GDPR and the Data Protection Act 2018. By accessing or using the Site, you agree to the practices described below.

2. The Information We Collect

CategoryExamplesLegal Basis (UK GDPR)
Account DataUsername, email address, password hashContractual necessity
Gameplay DataHigh scores, achievement logs, in‑game preferencesLegitimate interests (service optimisation)
Technical DataIP address, browser type, device IDs, operating system, referrer URLLegitimate interests (security, analytics)
Marketing DataNewsletter opt‑in status, click‑through ratesConsent

We do not knowingly collect special‑category data such as health or biometric details.

3. How We Use Your Information

  1. To provide and improve the game – We process gameplay and technical data to keep chciken road game uk running smoothly, patch bugs and add new features.
  2. Account management – Your account data lets you log in securely, retrieve scores and manage parental controls.
  3. Analytics and research – Aggregated, anonymised statistics help us understand which levels of the chicken road game uk are most popular so we can design better content.
  4. Marketing (optional) – If you opt in, we’ll send you updates about tournaments, new levels, or promotions relevant to chicken road game uk. You can withdraw consent at any time by clicking “unsubscribe” in any email.

4. Cookies & Similar Technologies

We use first‑party cookies and limited third‑party analytics pixels to:

  • Remember preferences (e.g., sound on/off)
  • Measure traffic to see how players navigate the chicken road game uk homepage
  • Prevent fraud by identifying suspicious login patterns

When you visit for the first time, a banner lets you manage non‑essential cookie choices.

5. Sharing Your Data

We keep sharing to a minimum and never sell personal data. We may disclose information:

  • Service providers – Hosting partners, payment processors, and email‑delivery vendors who must follow our strict instructions and cannot use data for their own purposes.
  • Legal or safety reasons – Where required by a UK court order or to protect the rights, property, or safety of our users and the public.
  • Business transfers – If we merge, acquire, or sell assets, user data may transfer as part of that transaction subject to the promises in this Policy.

6. Children’s Privacy

Players under 13 (or the local age of digital consent) need verifiable parental permission to create an account. We provide a child‑friendly “quick‑play” mode that collects only essential technical data, ensuring compliance with the Children’s Code and COPPA‑equivalent UK provisions.

7. Your Rights

Under the UK GDPR you may:

  • Access – Ask for a copy of the personal data we hold about you.
  • Rectify – Request correction of inaccurate or incomplete data.
  • Erase – Ask us to delete data when it is no longer necessary.
  • Restrict – Temporarily limit processing while we address a concern.
  • Port – Receive data in a machine‑readable format for transfer to another provider.
  • Object – Opt out of certain processing, including direct marketing.

To exercise any right, email [email protected] with the subject line “Privacy Request”. We may verify your identity before fulfilling the request.

8. Data Retention

Gameplay logs are kept for 24 months to balance performance analytics with privacy. Account data persists while your profile remains active; if you delete your account we erase or irreversibly anonymise all personal information within 30 days, except where UK law requires a longer retention (e.g., payment records—six years for HMRC compliance).

9. International Transfers

We store data on servers located in the United Kingdom. If a sub‑processor operates outside the UK or EEA, we rely on International Data Transfer Agreements (IDTAs) or equivalent safeguards to ensure your information receives adequate protection.

10. Security Measures

We apply industry‑standard safeguards: SSL/TLS encryption, salted password hashing (Argon2), least‑privilege access for staff, periodic penetration testing, and 24/7 intrusion monitoring. While no system is 100 % secure, these controls significantly reduce risk.

11. Changes to This Policy

We may update this Privacy Policy to reflect new features or legal requirements relevant to chciken road game uk. Major changes will be posted on the homepage and, where appropriate, sent by email 30 days before they take effect.

12. Contact Us

Questions? Reach our Data Protection Officer at:

  • Chicken Road Game UK Privacy Team
  • 71 Feather Lane, London NW1 4BX, United Kingdom
  • ✉ [email protected]
  • ☎ +44 20 1234 5678